Since 'fashion film' first became a concept, I've been following, helping conceptualize, producing, and most importantly critiquing them. What makes a fashion film different from a commercial? I think the main distinction is that a fashion film tells a story and is less about the product. But that's really open to discussion.

This season, Prada made a fashion film that I think illustrates the difference between a fashion film and a commercial perfectly. And though there's more than one way to get to the top of a mountain, this route is my personal favorite.

David Lynch did a bunch with Dior and Marion Cottilard several years back that I also love. Pointless, sure... beautiful, definitely.

I love a good story with no meaning ❤️

#postmodern